What we were asked

A gamble that has paid off handsomely, and has made Bell & Ross a world-renowned brand. Inspired by aeronautics with a military twist, these watches are as high-performance as they are resistant and stylish. Today, astronauts, pilots, divers and even mine-clearers use this tool in the service of their profession. The initial brief was to create the brand's showcase website. Bell & Ross' digital presence has since grown.

What Sherfi anwsered

Atelier Sherfi proposes a digital graphic charter for the brand, then takes care of developing and maintaining the site. A second project completes the previous one, with the possibility of viewing watch models and bracelets in actual size. From this digital gallery to the eshop, it's only a short step, and one that was crucial to take back in 2009.  We advised the brand on this important strategic shift. We set up their online store for three markets: France, the United States and Asia, interfacing their stock and coordinating various delivery providers.


Super powers we used

  • Design
  • Technical direction
  • UX design
  • Back-end development
  • Front-end development
  • International deployment

Technical Stacking

  • Dynamic Flash
  • CMS