E.Leclerc wants to rethink its employer brand communications by offering a new candidate experience that embraces the brand's overall philosophy: "The E.Leclerc Movement". A technical, graphic and editorial overhaul.
Invent a recruitment website that's friendly, dynamic and accessible to as many people as possible: a 360° mission just the way we like it!The site's design gives pride of place to slogans and catchphrases. Users are welcomed into a dynamic group, with a wealth of professions that are useful on a daily basis.The effervescence of the days of those who already work for E.Leclerc is in the foreground. The aim is to guide the user to the right job offer.On the editorial side, we are proposing a new classification of the 107 professions, with a clear, candidate-oriented categorisation. Each job has a new description, highlighting the day-to-day work and qualities of those who already do it. Users are invited to identify themselves rather than projecting themselves, which is a welcome boost when it comes to taking the plunge. This project has enabled us to develop a short orientation test among the group's activities: "Find the job you like".A new search engine was developed, with suggested jobs and towns.And that's all it took to get nearly 140,000 hits a month! Depending on the brand's communication campaigns, we work with the other partners involved in the project at every stage: media agency, search engine optimisation agency, web host, etc.