What we were asked

Chanel and Sherfi, a long-standing collaboration that we hold dear. Chanel systematically produces videos for product launches. Our mission? Take care of the digital component, with the charter, in several languages, and deployment for all the markets concerned.

What Sherfi anwsered

2010: Rouge Coco campaign. We accompany the product launch with its new muse. We create a static Flash module supporting 17 languages.

2011-2016 : For greater flexibility in future deployments, we set up a dynamic video player to broadcast videos produced by Chanel for each launch. This long-lasting player has supported no fewer than 41 campaigns, in 17 languages. 

2012: Chanel Le Blanc. We designed a specific mini-site to present the Le Blanc range. As these products are specific to the Asian market, the multilingualism for this project is Asian (Chinese, Japanese, English) and multi-zone.

2013: We launch a mini-site to accompany the release of Tom Stoppard's film Anna Karenina, for which Chanel lent the jewelry worn by its muse Keira Knightley. This new project, which houses a digital press kit for the film, requires us to adapt the video player for the product campaigns. 

2014: a year later, Chanel accompanies the release of Olivier Assayas' film Clouds of Sils Maria, co-produced by the brand, which also supplied the clothes and jewelry for the 3 actresses: Juliette Binoche, Kristen Stewart and Chloé Grace-Moretz. We're back on the same track as Anna Karenina, with a digital press kit.

UX/UI: Page layout based on the graphic charter designed by Chanel.
Development (dynamic flash)
Project management

Super powers we used

  • Design
  • Technical direction
  • UX design
  • Back-end development
  • Front-end development
  • Activation and animation

Technical Stacking

  • Video